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Speakers
Diana Gutierrez
Diana Gutierrez is the anchor/reporter for WISN 12 News at 6:00 p.m. and 10:00 p.m.
She joined the WISN 12 News team in 2021 and quickly immersed herself in everything Southeast Wisconsin has to offer. Diana is a proud Mexican American Chicago native born to immigrant parents.
For Diana, journalism isn’t just a job- it’s a passion. She has a deep commitment to unbiased journalism and is all about bringing the heart of the community to the forefront, one story at a time.
Prior to her current role, Diana served as the co-anchor of WISN 12 News This Morning and anchor of WISN 12 News at 11:00. During this time, her dedication to excellence was recognized with an Emmy Award and a regional Edward R. Murrow Award.
In 2023, Diana was honored as one of "Wisconsin’s 40 Most Influential Latino Leaders" by Madison 365, in recognition of her impactful work in journalism and community involvement. She also received a Wisconsin Broadcasters Association award for Best Use of Social Media.
Outside her journalism duties, Diana is deeply involved in community advocacy. She serves as a regional director of the National Association of Hispanic Journalists (NAHJ) and is an executive board member of the Daisie Foundation, a nonprofit organization dedicated to supporting inner-city families.
As first-generation college graduate, Diana earned her bachelor’s degree from DePaul University and began her journalism career in South Bend, Indiana, as a weekday reporter and weekend morning anchor.
In her downtime, Diana loves staying active, indulging in binge-watching sessions of her favorite shows, and cherishing moments with her family and her beloved furry companion, Nala.
Legacy Awardees
Robert Montemayor
Robert Montemayor began his entrepreneurial journey in Milwaukee with a money service business on South 13th Street, built on trust, hard work, and a deep connection to the community. In 2010, that same commitment inspired the creation of Monterrey Market, a family-owned grocery store rooted in his Hispanic heritage and dedicated to serving local families with pride and purpose.
Robert’s values extend beyond business. As a proud father, he has supported his country through his two sons, who serve in the Navy and the Air Force. Monterrey Market quickly became a beloved neighborhood cornerstone, known for quality products, welcoming service, and a strong sense of community.
Driven by the desire to reach even more residents, Robert expanded Monterrey Market with a second location on South 27th Street in 2020. Opening during the challenges of a global pandemic, the store’s launch was a success and today provides careers for more than 150 team members.
Robert and Monterrey Market actively give back through raffles, anniversary celebrations, holiday gift basket giveaways, and partnerships with local organizations. The business proudly collaborates with the Milwaukee Police Department in annual events such as trunk-or-treat and has received certificates of appreciation for its community involvement.
Robert serves as President of the Crisol Corridor BID 50 and holds board roles with BID 43, Gateway BID #40, and the Basilica of St. Josaphat Foundation. He also supports charitable causes through partnerships with groups like the Salvation Army, Milwaukee Christian Center, and cultural celebrations such as Frida Fest MKE
Visit them here: https://monterreymarketwi.com/online
Nancy Hernandez
Nancy Hernandez is the founder and president of ABRAZO Marketing & Communication, one of the first agencies in the region built exclusively to serve diverse markets. When she launched ABRAZO in 2001, culturally fluent marketing was not a priority for most institutions. Nancy helped change that—bringing investment, strategy, and executive-level attention to communities that had long been overlooked. By placing Latino and multicultural audiences front and center, she demonstrated the full economic power of these markets and reshaped how corporations, healthcare systems, universities, and public agencies pursue growth.
Under her leadership, ABRAZO has influenced statewide branding, national health equity initiatives, major civic campaigns, and high-profile business events. More importantly, the firm’s work has translated into real outcomes—expanded access to health research, stronger community trust, increased visibility for Latino communities, and pathways into the marketing and communications field for young professionals who previously saw few entry points. ABRAZO did not simply win contracts; it shifted mindsets and opened doors.
A serial entrepreneur driven by a deep commitment to Milwaukee, Nancy also founded Hispanic Professionals of Greater Milwaukee to strengthen Latino leadership pipelines and launched the Hispanic Collaborative, a coalition advancing economic mobility, representation, and data-driven systems change. Through initiatives like the Hispanic Well-Being Index and workforce upskilling strategies, she has helped position Latino growth as central to the region’s prosperity.
Nancy serves on the boards of Society Insurance, Marquette University, the Medical College of Wisconsin, and United Way, bringing the same entrepreneurial discipline and community-centered vision to every table. Her legacy is clear: when Latino communities are invested in and elevated, institutions grow stronger and regions thrive.
Visit them here: https://www.abrazomarketing.com/
Juan Arvizu
Juan Arvizu is the founder and owner of Prestige Interior Contractors, a Wisconsin-based company recognized for its integrity, precision, and commitment to excellence. With more than 20 years of hands-on experience in construction and interior contracting, Juan has built a reputation not only for quality workmanship, but for leadership rooted in accountability and pride in every detail. Under his direction, Prestige Interior Contractors has become a trusted partner for residential and commercial clients throughout Wisconsin. The company specializes in painting, drywall, insulation, and comprehensive remodeling services—approaching projects of every size with the same level of professionalism and care. From single-room updates to large-scale commercial renovations, Juan and his experienced crews deliver results that reflect craftsmanship, efficiency, and long-term durability. What sets Prestige apart is its client-centered philosophy. Juan believes the construction process should be clear, collaborative, and stress-free. By maintaining open communication, using high-quality materials, and offering competitive pricing, the company ensures that every project is completed with transparency and precision. Prestige proudly serves homeowners, business owners, and insurance partners alike, tailoring solutions to meet each client’s unique needs. For Juan, this work is more than trade, it is a responsibility to elevate space and exceed expectations. Through disciplined execution and an unwavering commitment to satisfaction, Prestige Interior Contractors continues to transform properties across Wisconsin, turning vision into reality with professionalism clients can trust.
Visit them here: https://www.prestigeinteriorcontractors.com/
Martha Navejar
Martha Navejar was born and raised in Crystal City, Texas, and moved to Wisconsin in 1986, where she began her restaurant career as a bus girl at El Sombrero Mexican Restaurant. She later worked as a server at La Fuente and, in 1995, accepted a management role at La Perla. In 2000, Martha co-opened Botanas Mexican Restaurant — now known as The Original Botanas — marking a major milestone in her entrepreneurial journey.
Following her divorce, Martha opened Botanas II in 2015, building a restaurant celebrated for its margaritas, carne asada, and welcoming service. With more than 30 years in the industry, she continues to work alongside her daughters, proudly sustaining a family business that supports the broader community. Martha’s journey reflects resilience, dedication, and a commitment to inspiring Latina women to pursue their dreams through hard work and perseverance.
Visit there website here: https://botanas2mexican.com/
Karina Castillo
Karina is a seasoned insurance professional with extensive experience in home, auto, and commercial insurance. Originally from Mexico, she began her career working alongside her father at his insurance agency, where she gained hands-on knowledge of the industry and developed a deep understanding of client needs. After relocating to the United States, Karina transitioned into the financial sector as a loan officer. Her passion for helping others protect their assets soon led her back to her insurance roots, and she became an insurance broker. In 2011, she took a major step forward by founding American One Insurance, her own agency dedicated to serving the Spanish-speaking community. Through her agency, Karina focuses on educating clients about their insurance options, ensuring they understand and feel confident in their home, auto, and commercial coverage. Her commitment to personalized service and community engagement has earned her a strong reputation and lasting relationships with clients. Karina attributes her success to the trust her clients place in her and the strong partnerships she has built with leading insurance carriers. She continues to expand her knowledge and services to meet the evolving needs of her community, providing guidance and peace of mind to families and business owners alike. Passionate, dedicated, and approachable, Karina remains committed to empowering the Spanish-speaking community with the tools and information they need to make informed decisions about their insurance coverage.
Visit there website here: https://americanoneinsurance.com/about-us
Ana Cecilia Torres Pozada
Ana Cecilia Torres Pozada is an entrepreneur and community leader based in Baraboo, Wisconsin, and the owner of Las Milpas LLC, a Mexican restaurant and Latino grocery store. Originally from Laredo, Peru, she moved to the United States at age 19 to pursue new opportunities and immerse herself in American culture. With an entrepreneurial spirit, she built Las Milpas from a small storefront into a thriving business that now includes a full restaurant, expanded retail space, and food trucks.
Ana is deeply committed to preserving Latino culture and fostering inclusion. Through her business and leadership, she has created a welcoming space where community members connect through food, traditions, and shared experiences. She has also played a key role in organizing cultural events that bring diverse communities together, promoting understanding and unity. Guided by her dedication to family, culture, and community, Ana continues to inspire others through her resilience, leadership, and commitment to economic and social impact.
Visit there website here: https://www.facebook.com/lasmilpas.tienda/
Angelica Angel
Angelica Angel is a dedicated insurance professional proudly serving the Milwaukee community as an agency owner with American Family Insurance. With 27 years in the industry, having been with American Family Insurance since 1999, Angelica has built her career around one guiding principle: inspiring and protecting the dreams of families and business owners throughout Milwaukee, Wisconsin.
Over the decades, Angelica has become a trusted advisor known for her integrity, personal attention, and long-term commitment to her policyholders. She believes insurance is more than coverage, it is peace of mind, stability, and a foundation that allows individuals and entrepreneurs to pursue their goals with confidence. Her agency is rooted in service, education, and building relationships that extend far beyond a single policy.
In 2008, with the support and guidance of Dr. Nelson Soler, CEO of the Latino Chamber of Commerce of Southeastern Wisconsin, Angelica secured the building where her agency operates. She also participated in Dr. Soler’s business classes, which further strengthened her leadership and entrepreneurial journey. That mentorship played an important role in the continued growth and stability of her agency.
Angelica attributes her success to the unwavering encouragement of her family, friends, loyal policyholders, and mentors who believed in her vision. Today, she remains deeply grateful and committed to giving back to the very community that has supported her for nearly three decades, continuing to protect dreams and build lasting security for generations to come.
Visit their website here: https://www.amfam.com/agents/wisconsin/milwaukee/angelica-angel
Brisa and Ernesto Arias
Brisa and her husband Ernesto are the proud owners of Dells Panaderia, a family-owned restaurant, coffee shop, and bakery rooted in passion, perseverance, and a deep love for community. Built through hard work and shared vision, Dells Panaderia represents more than a business—it is a welcoming space where tradition, flavor, and connection come together.
At the heart of Dells Panaderia is a simple but powerful mission: to bring people together. Through freshly prepared meals, quality coffee, and handmade desserts crafted with care, Brisa and Ernesto strive to create an environment where families gather, friendships grow, and meaningful moments are shared. Every recipe reflects their dedication to authenticity and quality, while every customer interaction reflects their gratitude for the community that supports them.
As small business owners, Brisa and Ernesto understand the value of commitment and resilience. Their journey is fueled by the belief that food has the power to connect people across generations and cultures. From early mornings preparing baked goods to serving guests with warmth and hospitality, their hands-on approach ensures that every detail reflects their standards and heart.
Dells Panaderia stands today as a testament to entrepreneurial spirit and family values. Through their continued dedication, Brisa and Ernesto remain committed to serving their community with excellence—one cup of coffee, one meal, and one dessert at a time.
Rooster Family Restaurant
Founded in 2016, Roosters Family Restaurant is a beloved, family-owned establishment created by Jaime Ruiz and Laura Ruiz with a simple vision: serve hearty meals with genuine hospitality in a place that feels like home. For nearly a decade, Roosters has been a gathering space where warm smiles, comforting flavors, and community connection come together around the table. Nestled in the heart of the community, Roosters Family Restaurant is known for its delicious, home-cooked meals prepared with care and the freshest ingredients. From their famous crispy fried chicken to their mouthwatering homemade pies, every dish reflects the Ruiz family’s dedication to quality, consistency, and tradition. Their goal has always been to create more than just a restaurant—it’s a welcoming space where families celebrate milestones, friends reconnect, and neighbors become regulars. Throughout their journey, Jaime and Laura have remained committed to growth and learning. They received guidance and business development support through classes led by Dr. Nelson Soler, whose mentorship helped strengthen their foundation and long-term vision. That spirit of entrepreneurship continues within their own family, as their children have launched their own businesses, also benefiting from Dr. Soler’s support and guidance. Today, Roosters Family Restaurant stands as a testament to resilience, family values, and community pride. With nearly ten years of service and many more ahead, Jaime and Laura Ruiz continue to welcome every guest with gratitude—always ready with a full plate and a seat at the table.
Visit them here: https://roostersfamilyrestaurants.com/
Hiram Rabadan
Hiram Rabadan is the founder and owner of Hiram’s Auto Repair LLC, a trusted automotive repair business established on November 4, 2008. With more than 25 years of experience in the automotive industry since arriving in Wisconsin, Hiram has built his career on perseverance, service, and a deep commitment to supporting his community.
The idea of opening his own business had been in Hiram’s mind for years, but it was a partnership opportunity that ultimately motivated him to take the leap into entrepreneurship. With modest savings and a strong determination to succeed, he and a partner launched Hiram’s Auto Repair. Although he had the technical knowledge and vision for how the business should operate, becoming a business owner was a completely new experience.
The early years were challenging. Accessing financial assistance from banks and organizations was difficult, and the business initially struggled with a lack of customers. During that time, the support of family members played a critical role in keeping the doors open. Starting with a small team of three employees at the same location, Hiram remained committed to growing the shop step by step. In 2020, his perseverance paid off when he was able to upgrade and expand his facilities, elevating the level of service he provides today.
Hiram originally opened the business to fill a critical need within his community. Language barriers often prevented many Spanish-speaking residents from receiving reliable and trustworthy automotive service, and he wanted to create a place where they felt understood and respected.
Beyond the shop, Hiram is actively engaged in community leadership as the President of the Fond du Lac Morning Rotary Club. He also supports organizations such as the Latino Entrepreneurial Network, Voces de la Frontera, and the work of Dr. Nelson Soler. Having benefited from community support himself, Hiram is committed to giving back and helping others learn about the resources and organizations that can help them succeed.
Innovation
Gabriela Parra
Gabriela Parra is an immigration attorney, business owner, and partner at Layde & Parra S.C. in Milwaukee, Wisconsin. With more than ten years of experience in immigration law, she provides strategic and compassionate representation to immigrants and refugees navigating complex legal systems. Known for her meticulous preparation, proactive advocacy, and creative problem-solving, Gabriela is committed to serving her clients with diligence, integrity, and empathy.
Gabriela’s work is deeply informed by her lived experience. The daughter of Mexican immigrants, she was born in Los Angeles and grew up in the San Fernando Valley during the 1990s, when many Latino communities were impacted by gang violence and systemic barriers in education. After her family moved to Sturgeon Bay, Wisconsin—a predominantly white community—she encountered new challenges, including cultural isolation and discrimination. These experiences strengthened her resilience and shaped her commitment to pursuing justice and opportunity for underserved communities.
Determined to break barriers in a profession where Latinas make up only a small percentage of attorneys in the United States, Gabriela earned her Juris Doctor, cum laude, from the University of Wisconsin Law School. She views her professional achievements as a reflection of her parents’ sacrifices and the perseverance required to overcome systemic obstacles.
Gabriela is also a published author and a co-author of Extraordinary Latinas, Vol. 5, which became a bestseller in several categories. She is passionate about mentoring others and envisions a future where Latin@ communities celebrate their culture and language while confidently stepping into leadership and opportunity.
Visit her website here: https://laydeimmigration.com/about-us/our-team/
Rosetta Meschisi
Rosetta Meschisi is a Venezuelan and Italian entrepreneur and community advocate based in Madison, Wisconsin. She is the co-founder of Nube Immigration Services, an immigration and business services company dedicated to helping individuals, families, and entrepreneurs navigate essential processes such as immigration paperwork, business registration, and tax preparation. With several years of experience working in the immigration services field, Rosetta has helped hundreds of families better understand complex systems and access opportunities to build stable and prosperous lives in the United States. Her work focuses on making information and professional services more accessible to immigrant communities while also supporting individuals who are pursuing entrepreneurship and economic growth. Together with her business partner, Dámaso Hernández, Rosetta founded Nube Immigration Services with the vision of creating a trusted resource for both immigrant families and aspiring business owners. Through the work of their growing team, the company provides guidance and support to clients across Wisconsin and beyond. Beyond her professional work, Rosetta is deeply committed to community engagement and education. She actively participates in initiatives that promote Latino entrepreneurship, financial literacy, and small-business development, while also helping bridge information gaps between immigrant communities and the broader American business environment. Rosetta’s vision is to continue building platforms and services that empower immigrants, entrepreneurs, and families, while strengthening the economic and cultural contributions of Latino-owned businesses throughout Wisconsin
Araceli Esparaza
Araceli Esparza is a first-generation Chicana leader, author, and the Executive Director of Midwest Mujeres, a Madison-based nonprofit dedicated to empowering Latina and Black women through storytelling, entrepreneurship, and community connection. What began as a grassroots effort to break the isolation of Latinas in the Midwest has grown into a transformative organization serving over 80 women annually.
Founded through a vision of creating space for women to be seen, heard, and supported, Midwest Mujeres offers culturally grounded programming such as the Voices and Dreams Academy, Curandera Writing sessions, and the annual Yo Quiero Dinero storytelling event. These initiatives combine storytelling, financial wellness, and personal development to help women build confidence, launch businesses, and increase their earning potential. Program data shows that over 88% of participants report improved career or business outcomes, with many experiencing increased income and expanded professional opportunities.
Under Araceli’s leadership, Midwest Mujeres has built a powerful ecosystem of coaches, community partners, and alumni, while operating with a lean, community-driven model. Her work is rooted in the belief that storytelling is a tool for liberation and economic mobility.
As a speaker, coach, and published author of Healing from Racial Discrimination: ¿Ahora Qué?, Araceli continues to advocate for equity, visibility, and healing. Her mission is clear: if women can tell the story that sets them free, they can transform their lives—and their communities.
Learn more about her here: https://www.araceliesparza.com/